Wednesday, July 20, 2005

CSPI Heroically Protecting the Self Esteem of Fruit

Duct tape your head.

The Center for Science in the Public Interest has taken exception to a new Apple Jacks advertisement.

Why is this particular ad so offensive?

Is it racist?


Is it sexist?


Does it glorify sweatshop labor? Is it cruel to animals?

No and no.

According to CSPI, this particular ad is outrageously fruitist:

The ads and accompanying web site depict a fictional character named "Bad Apple" as "sour" and "grouchy"—in contrast to a Jamaican-accented cinnamon stick character described as "laid back" and "happy." The ad tells kids that "Apple Jacks doesn't taste like apples,"—as if that's a good thing— "because the sweet taste of cinnamon is the winner, mon."

"It's bad enough that Kellogg's is selling a cereal that has more sugar, and, in fact, more salt, than apples or apple juice concentrate," said Margo G. Wootan, director of nutrition policy at the Center for Science in the Public Interest (CSPI). "But to then go and trash the taste of real apples adds insult to injury."

I suppose CSPI wouldn't have found the ad so offensive had the Jamaican cinnamon stick befriended the apple and invited the apple to spark up a bowl with him.

After all, Apple Jacks is made out of toasted grains.

Irie irie, mon.

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